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Having a good idea for a business is one thing, setting up and running it successfully is quite another. Finding new customers whilst keeping existing ones happy and managing cash flow to boot, is no easy task and that’s not even scratching the surface of the daily challenges of running a business.

They say that 20% of all new businesses don’t survive the first year. That’s because it takes a special kind of input, it’s a combination of hard work and a certain determination that’s often fuelled by an entrepreneurial vision and passion that encourages you to leap out of bed each day, even when it’s raining, and the overdraft has reached its limit. 

Do you resonate with the story so far? Then read on.

One of the reasons small businesses go under is due to lack of visibility. When money is tight and you’re busy spinning the plates, it is difficult to make yourself or your company known. Spreading the word by networking and using social media platforms are great ways to be seen but it can take some time to build a reputation. This is where some additional credibility comes in handy.

I have just completed another judging session for the Kent Women in Business Awards, you can see who the finalists are here https://kwibawards.co.uk/2022-finalists/ I’ve got to admit to being somewhat overwhelmed by the applications, the amount of energy and determination leaping off the page is awe inspiring. There’s no doubt that it’s tough running your own business, but the evidence within these applications shows that many of these entrepreneurs are in a constant state of being open to opportunities.

Have you ever thought of entering an award as an opportunity? Imagine being the proud owner of a ‘Start-up Company of the Year Award’ or a ‘Customer Service Award’. Not only would it be fabulous recognition of all the blood, sweat and tears but an acknowledgement of your business achievement and a respected place in the business community.

As a judge, I was asked to contribute some thoughts to a blog that Ann Read of the PA Portal was writing. In fact, Ann put together some very good reasons for entering, so if you are looking for an extra spotlight on your business, head over to her blog. https://thepaportal.co.uk/why-every-business-should-enter-business-awards/

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1 Beaufort House, Beaufort Court, Medway City Estate, Rochester, Kent ME2 4FB

  0800 652 2233


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